About
About FashionMix
FashionMix is two tools and a daily styling habit. FIND takes a photo, a screenshot, or a TikTok reel of any clothing item and tracks down where to buy it — and where it costs less. STYLE ME takes an occasion in plain words ("rehearsal dinner, warm July evening") and builds the complete look, then finds each piece. Both are free, run in the browser, and need no account; an uploaded photo is analyzed in memory and never stored.
Around the tools we publish one hand-styled look a day — for the office, date night, the weekend, the airport — filed under six occasions. Each look is five pieces you can actually buy, priced at more than one level, so you see exactly where to spend and where to save.
Every look is written by hand. We don't republish brand product descriptions, we don't auto-generate pages, and we don't run a store. The shop links go straight to the retailer — nothing is wrapped or hidden.
The point isn't to sell you the most expensive version of everything. It's the opposite. We lead with the piece worth having, then go and find it for less, so the money lands where it actually shows.
How prices work
Prices are indicative when a look is written and verified on the retailer's page at publish. Stock moves; we substitute like-for-like within the same tier when it does.
Who runs FashionMix
FashionMix is founded and edited by Dan Zugrav — a systems engineer by training (West Point, B.S. Systems Engineering; MBA, University of Florida) who has been building fashion communities online since 2012. That's the 231K-strong Instagram audience this site grew out of, part of a combined 236,000+ following across Instagram, TikTok and Pinterest. The engineering half explains the tools; the 14 years of running a fashion feed explain the taste. Every look here is chosen and written by hand.
FashionMix is the trading name of Spotlight International S.R.L., a limited company registered in Sibiu, Romania (company ID CUI 48871882). It owns and operates this website, and it's accountable for what's published here: how we choose and describe pieces is set out in our editorial policy, how links earn us money in our disclosure, and what happens to your data in our privacy policy — the short version being that an uploaded photo is analyzed in memory and never stored, and we sell nothing ourselves.
Don't take our word for it
Everything above is checkable. The audience is public — @fashionmixcommunity on Instagram (231K), @fashionmix.com on TikTok and FashionMix on Pinterest are the same accounts this site grew out of, posting since long before it existed. The company is public too: Spotlight International S.R.L. is on Romania's trade register under CUI 48871882, which any EU company lookup will confirm. And the FashionMix™ name has been used in commerce continuously since 2012.
For business enquiries, see our contact page.